From Frustration to Solution
Back in 2018, I was consulting for a growing construction firm in Melbourne. They had seven different spreadsheets, three banking apps, and two accounting systems. The owner spent more time hunting for budget figures than actually building.
That's when it hit me – the problem wasn't bad bookkeeping. It was fragmented systems that made simple financial decisions unnecessarily complex. Most budget consolidation tools felt like they were built by accountants for accountants.
We wanted to create something that spoke the language of real business owners. Something that could take your scattered financial data and turn it into clear, actionable insights without requiring a finance degree.